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Posted on by George
Tag: TrueVIS

A Print Shop/Sign Shop Owner’s Guide to Vehicle Wrapping and Car Decals

In the dynamic world of large-format printing, mastering the art of vehicle wrapping can significantly elevate a business’s offerings and opportunities. Vehicle wrapping has become a sought-after service not only for automotive enthusiasts but also for businesses seeking unique advertising solutions. This article delves into the intricacies of vehicle wrapping, providing valuable insights and practical advice to those in the printing industry eager to excel in this creative field.

As the vehicle wrapping trend continues to gain momentum, large format printing businesses can benefit from understanding the nuances of this specialized area. From design considerations to material choices, installation techniques, and industry best practices, this guide will comprehensively cover the essentials required to deliver stunning vehicle wraps. Whether you’re a seasoned printing business owner or just starting out, this article is your essential companion for navigating the exciting world of vehicle wrapping within the realm of large-format printing.

What is Vehicle Wraps and Car Decal?

Car Wrapping

Vehicle wraps and car decals have transformed the way businesses and individuals express themselves while on the road. A vehicle wrap is a large-format graphic that is meticulously applied to a vehicle’s exterior, turning it into a moving canvas for creative designs, branding messages, or vibrant artwork. These wraps are typically made from high-quality vinyl materials that adhere seamlessly to the contours of the vehicle, providing a striking and attention-grabbing finish.

Car decals, on the other hand, are smaller-scale graphics or designs that are applied to specific sections of a vehicle, such as windows, doors, or hoods. They offer a versatile way to add logos, text, or decorative elements to a vehicle, enhancing its visual appeal. Both vehicle wraps and car decals serve as powerful tools for branding, advertising, or personal expression, making them popular choices among businesses, artists, and enthusiasts looking to make a statement on the road.

Role of Wide Format Printers with Vehicle Wraps and Car Decals

Wide-format printers play a pivotal role in the creation of stunning vehicle wraps and car decals. These specialized printers are designed to handle large-scale graphics and deliver high-quality output on various materials, including vinyl and adhesive films used for wraps and decals. With their advanced technology and precise color reproduction, wide-format printers ensure that the intricate details, vibrant colours, and intricate designs of vehicle wraps and car decals are accurately reproduced.

The role of wide format printers extends beyond just printing – they enable customization and personalization, allowing businesses and individuals to bring their unique visions to life. These printers can handle the complexities of designing graphics that fit the contours of vehicles, ensuring a seamless and professional look when applied. Moreover, their efficiency and speed contribute to quicker turnaround times, making them indispensable tools for businesses in the vehicle wrapping industry. As wide format printers continue to evolve, they empower creative expression and effective advertising in the dynamic world of vehicle wraps and car decals.

Best Printers for Producing Vehicle Wraps and Car Decals

Best Printers for Wide Format Printing

Roland DG Solutions offers a range of exceptional printers that are well-suited for producing high-quality vehicle wraps and car decals. These best printers for wide-format printing are known for their precision, durability, and vibrant colour output, making them a popular choice in the industry.

The Roland TrueVIS LG Series stands out as one of the best options for vehicle wraps and car decals. Built on TrueVIS platform with the print capabilities of existing UV printers and integrated cutting technology, this series ensures precise colour matching and intricate cutting, resulting in stunning and professional-looking wraps and decals. The Roland VersaEXPRESS RF-640 is another excellent choice, known for its speed and efficiency in producing large-format graphics, ideal for vehicle wraps.

For businesses seeking a more compact option, the Roland VersaSTUDIO BN2 Series Desktop Printer/Cutters offers versatility and high-quality output, perfect for smaller-scale projects like decals. Additionally, the Roland CAMM-1 GR2 Series of vinyl cutters can seamlessly complement these printers by providing precise and intricate cutting capabilities for decals and graphics.

Overall, Roland DG printers are trusted solutions for producing vehicle wraps and car decals, offering a combination of innovation, performance, and reliability that empowers businesses to create impressive and impactful visual designs.

In the dynamic world of vehicle wraps and car decals, the right printers can genuinely make a difference. Roland DG’s lineup of printers offers the tools needed to transform creative visions into vibrant realities. Whether you’re looking to wrap an entire vehicle or add eye-catching decals, these printers provide the precision, quality, and versatility necessary to excel in this competitive field. With the power of cutting-edge technology at your fingertips, you can turn any vehicle into a moving canvas, leaving a lasting impression on every street corner. Discover the possibilities with Roland DG printers and elevate your vehicle wrapping and decal production to new heights.

Are you ready to take your vehicle wrapping and car decal business to the next level? Explore the exceptional range of Roland DG printers and unlock the potential of your creative ideas. Our expert team is here to guide you through the process, from choosing the perfect printer to optimizing your workflow for outstanding results. Don’t miss out on the opportunity to stand out in the industry and offer your customers stunning vehicle transformations. Contact us today to explore how Roland DG printers can drive your business forward.

Posted on by George
Tag: TrueVIS

How To Create Stunning Outdoor Advertising

As you navigate through the bustling city streets, your attention was suddenly captivated by a striking billboard that seemed to burst forth against the urban backdrop. Its vibrant colours shimmered in the sunlight, presenting a sleek luxury car gliding gracefully through a picturesque landscape. The mesmerizing imagery effortlessly conveyed a sense of excitement and sophistication, prompting anyone to envision a journey beyond the ordinary.

This stunning billboard was more than just an advertisement – it was a masterful tale that ignited anyone’s imagination and left an indelible mark, reminding us of the remarkable power that well-crafted outdoor advertising can wield in our visually-driven society.

Creating stunning outdoor advertising is a dynamic and influential art that wields the power to capture attention and leave an indelible mark on viewers. In an era where visual saturation is high, crafting remarkable outdoor campaigns is imperative to stand out in the competitive landscape of advertising.

This creative endeavour applies to a wide array of industries. Whether you’re a bustling retail brand vying for consumer attention or an event organizer aiming to draw crowds, mastering the art of outdoor advertising ensures your message is visually compelling and resonates effectively with your target audience. By strategically blending innovative design, impactful messaging, and the right choice of mediums, you can craft unforgettable outdoor campaigns that engage, inform, and inspire viewers, setting the stage for brand success and audience connection.

In this article, we’ll delve into the world of outdoor advertising, shedding light on its definition, wide-ranging examples, and the pivotal art of creating eye-catching billboards. It offers valuable insights and practical tips to guide you in crafting visually striking outdoor displays that leave a lasting impact. Moreover, the article showcases a curated selection of cutting-edge printing machines, empowering both individuals and businesses to transform their creative visions into remarkable outdoor masterpieces.

What is Outdoor Advertising

Outdoor advertising is a dynamic and impactful marketing strategy that utilizes physical spaces in the public domain to convey messages, promote products, and engage with a wide-ranging audience. Unlike traditional advertising forms, outdoor advertising operates within the real world, seamlessly integrating messages into the urban landscape and creating opportunities for brands to connect with consumers during their daily routines. Whether it’s a towering billboard along a bustling highway, an attention-grabbing digital display in a shopping district, or a creatively designed poster at a bus stop, outdoor advertising maximizes visibility, enhances brand recognition, and fosters a sense of familiarity among the target demographic.

Outdoor advertising is especially prevalent in urban environments, where its presence is a seamless part of the urban fabric, subtly influencing the decisions and perceptions of passersby. The scale and visual impact of outdoor advertising allows brands to showcase their messaging in an unobtrusive yet persuasive manner, effectively capturing the attention of potential customers and imprinting their offerings in the collective consciousness. By harnessing the power of outdoor advertising, businesses can leverage the strategic placement of their content to generate awareness, drive engagement, and create a memorable brand experience that resonates long after the encounter.

Tips on How to Create Stunning Outdoor Advertising

Creating stunning outdoor advertising requires a strategic blend of creativity, design, and understanding of your target audience. Here are some valuable tips to help you craft impactful campaigns that capture attention and leave a lasting impression:

  1. Know Your Audience: Understand your target demographic and their preferences to tailor your message and design accordingly. Research their interests, behaviours, and needs to create a campaign that resonates.
  2. Simplicity is Key: Outdoor ads are often viewed briefly, so keep your message concise and straightforward. Use clear and bold typography to ensure easy readability from a distance.
  3. Visual Impact: Use high-resolution images and graphics that are visually striking. A captivating visual can stop people in their tracks and compel them to engage with your ad.
  4. Contrasting Colors: Choose contrasting colours to ensure your message stands out against the background. This will enhance visibility and readability, even from a distance.
  5. Location Matters: Consider the placement of your ad. Ensure it’s strategically positioned in areas where your target audience frequents or where there’s a high foot or vehicle traffic.
  6. Call to Action: Include a clear and compelling call to action that prompts viewers to take the desired action, whether it’s visiting your website, making a purchase, or attending an event.
  7. Test Different Designs: Experiment with various design elements to find what resonates best with your audience. A/B testing can help you optimize your ad’s effectiveness.
  8. Branding Consistency: Maintain consistent branding elements, such as colours, fonts, and logos, across all your outdoor ads. This builds brand recognition and trust.
  9. Consider Local Culture: Be mindful of local cultural sensitivities and norms to ensure your message is well-received and respectful.
  10. Weather-Resistant Materials: When choosing materials for outdoor ads, opt for durable and weather-resistant options to maintain the quality and longevity of your campaign.

By following these tips, you can create visually appealing and impactful outdoor advertising campaigns that effectively convey your message and attract the attention of your target audience.

Best Printer Equipment for Outdoor Advertising

Best Printers for Wide Format Printing

When aiming to craft captivating outdoor advertising, possessing top-tier printer equipment becomes essential for any large-format printing enterprise. Roland DG Solutions offers a premier range of printers, encompassing some of the best printers for large-format printing capable of delivering stunning outdoor advertising, ensuring top-notch quality and striking visual impact.

  • TrueVIS VG3-540 / VG3-640 Series Printers Cutters
    The TrueVIS VG3-540 / VG3-640 Series Printers Cutters combine cutting-edge printing technology with precise cutting capabilities, delivering outstanding graphics and designs with vivid colours and exceptional precision. These versatile machines empower businesses to create a wide range of eye-catching applications, from banners and posters to vehicle graphics and more.
  • Roland VersaSTUDIO BN2 Series Desktop Printer/Cutters
    Offers a compact yet powerful solution for high-quality printing and precise cutting, making it perfect for small businesses and creative endeavours. Its versatile capabilities and user-friendly design make it an ideal choice for producing a variety of graphics and designs with exceptional detail and colour.
  • Roland VersaEXPRESS RF-640 Eco-Solvent Printer 64″
    Delivers exceptional print quality and speed, making it a versatile choice for large format printing projects. Its advanced eco-solvent technology ensures vibrant colours and precise details, meeting the demands of both creative professionals and businesses.
  • TrueVIS AP-640
    Blending the rapid drying and eco-friendly attributes of resin printing with the remarkable colour rendition, user-friendly operation, and dependable performance synonymous with TrueVIS Series printers
  • MG Series UV Printer/Cutters – MG-300 / MG-640
    Offer a seamless blend of UV printing and precise contour cutting capabilities, enabling businesses to produce stunning and durable graphics on a wide range of materials. These versatile machines provide exceptional print quality, vibrant colours, and intricate details, making them an ideal choice for creating impactful signage, decals, labels, and more.
  • Roland Model LG-640 / LG-540 / LG-300
    Designed to deliver high-quality UV printing on a variety of rigid and flexible substrates, allowing businesses to produce stunning graphics, signage, and promotional materials. With their advanced UV ink technology and precise printing capabilities, these printers offer exceptional colour accuracy, durability, and versatility, making them ideal for a wide range of applications in the graphics and printing industry.
  • VersaUV LEC2-640 LEC2-330
    Offers unparalleled capabilities in producing vibrant, detailed, and tactile graphics on a wide array of materials, including foils, films, and specialty substrates. With their innovative UV ink technology and precision cutting features, these printers empower businesses to create stunning and versatile graphics for packaging prototypes, labels, decals, and various other applications, making them essential tools for modern printing and design needs.

Examples of Outdoor Advertising

Large Format Printing Finished Products

Here are various examples of outdoor advertising strategies that effectively captivate audiences and convey messages:

  • Billboards: Large, eye-catching displays along highways and streets that deliver concise messages to a wide audience.
  • Transit Advertising: Adorning buses, trains, and subway stations with branded visuals to reach commuters and travellers.
  • Airport Advertising: Strategic displays in terminals and concourses that capture the attention of busy travellers.
  • Street Furniture: Utilizing bus shelters, benches, and kiosks to seamlessly integrate advertising into urban landscapes.
  • Spectaculars: Impressive displays on iconic buildings that create a powerful visual impact in urban centers.
  • Digital Screens: Dynamic and interactive displays in city squares, malls, and transit hubs for engaging content.
  • Guerrilla Marketing: Unconventional tactics like chalk art or temporary installations that surprise and intrigue passersby.
  • Point of Sale Displays: Captivating visuals at retail locations to influence purchasing decisions.
  • Event Sponsorship: Brand presence and signage at festivals, sports events, and public gatherings.
  • Wall Murals: Large-scale artworks that beautify urban spaces while conveying brand messages.

In a world where visual impact matters more than ever, mastering the art of creating stunning outdoor advertising is a strategic advantage that can set your message apart and leave a lasting impression. By harnessing the power of creative design, strategic placement, and the right printing technology, you can transform ordinary billboards, banners, and signage into captivating works of art that command attention and drive results. Whether you’re a business owner looking to elevate your brand or a marketing professional aiming to engage your target audience, the tips and insights shared here can guide you toward crafting outdoor advertising campaigns that captivate, inspire, and ultimately contribute to your success in a dynamic and competitive market. With the right knowledge, tools, and a dash of creativity, you have the potential to turn every outdoor space into an opportunity to communicate, connect, and make a statement that truly resonates.

Ready to take your outdoor advertising to the next level? Look no further. PRINTFINISH offers a range of cutting-edge printing equipment specifically designed to bring your creative visions to life with unmatched precision and impact. With a proven track record of delivering high-quality solutions, personalized support, and innovative technology, we’re your trusted partner in elevating your outdoor advertising game. Whether you’re a seasoned printing professional or just starting out, our expert team is here to help you make the right choice. Contact us today and let’s embark on a journey to create stunning outdoor advertising that stands out, captures attention, and drives success for your business.

Posted on by George
Tag: TrueVIS

What is Eco-Solvent Ink Technology?

As the world increasingly embraces eco-conscious practices, the printing industry has responded with innovative solutions to reduce its environmental impact. Among these advancements, Eco-Solvent ink technology stands out as a game-changer. This revolutionary ink formulation offers a greener and more sustainable printing option, making it a preferred choice for businesses seeking environmentally friendly alternatives without compromising on print quality.

Eco-Solvent ink applies to a wide range of industries and sectors within the printing industry. It is particularly well-suited for businesses involved in large-format printing, sign-making, graphics, and advertising. From producing eye-catching outdoor banners, vivid vehicle graphics, and captivating indoor displays to creating durable signage and labels for various applications, Eco-Solvent ink technology offers exceptional versatility and performance.

Its eco-friendly characteristics make it an ideal choice for businesses seeking to reduce their environmental footprint while delivering high-quality prints that stand the test of time. Whether you run a print shop, a marketing agency, or a sign-making business, Eco-Solvent ink technology provides a sustainable and efficient solution for various printing needs. In this article, we will delve into the essence of Eco-Solvent Ink Technology, exploring its benefits, applications, and why it has become a driving force in the quest for more sustainable printing practices.

What is Eco-Solvent Ink?

Eco-Solvent ink is an environmentally-friendly ink formulation used in the printing industry. It is designed to produce high-quality prints with low levels of volatile organic compounds (VOCs), making it a more sustainable and eco-conscious printing option.

Why is Eco-Solvent Ink Technology Important?

Eco-Solvent Ink Technology holds immense significance in the printing industry as a game-changer for environmental sustainability. Unlike conventional solvent inks that emit high levels of volatile organic compounds (VOCs) and contribute to air pollution, Eco-Solvent ink is designed with a reduced VOC content, making it a more eco-friendly printing option. This environmental consciousness is critical in today’s world, where businesses and consumers alike are increasingly focused on reducing their carbon footprint and promoting eco-conscious practices.

Furthermore, the importance of Eco-Solvent Ink Technology extends beyond its environmental benefits. It offers exceptional print quality and durability, making it suitable for a wide range of applications, including outdoor banners, vehicle graphics, wall murals, and indoor displays. With its ability to produce vibrant and long-lasting prints on various media, Eco-Solvent ink technology empowers businesses to create impactful visuals that leave a lasting impression on their audience. Additionally, its compatibility with a broad range of substrates, including vinyl, canvas, and films, allows for versatile printing options, catering to diverse industry needs. Overall, Eco-Solvent Ink Technology not only addresses environmental concerns but also provides businesses with a reliable and high-quality printing solution to meet their diverse requirements.

Real Examples of Using Eco-Solvent Ink in Prints

Printing Products Collage

Eco-Solvent ink has been widely embraced in the printing industry, and numerous real-world examples showcase its effectiveness in producing high-quality prints with environmental benefits. Here are some practical applications of Eco-Solvent ink:

  1. Outdoor Banners: Create durable and weather-resistant outdoor banners. These prints can withstand exposure to sunlight, rain, and other harsh weather conditions.
  2. Vehicle Graphics: Creation of eye-catching vehicle wraps and graphics. These prints adhere well to the surface of vehicles, providing vibrant colours and intricate designs.
  3. Wall Murals and Decals: Produce stunning wall murals and decals for interior decoration. These prints offer long-lasting colours and excellent adhesion to various wall surfaces.
  4. Floor Graphics: Create floor graphics for events, exhibitions, and retail spaces. These prints are resistant to foot traffic and cleaning.
  5. Indoor Signage and Displays: Offering excellent colour reproduction and image sharpness, making them suitable for a wide range of indoor applications.
  6. Window Graphics: Creating attractive window graphics for storefronts and commercial spaces.
  7. Posters: Producing vibrant and fade-resistant posters for advertising, events, and informational purposes.

These real examples illustrate how Eco-Solvent ink technology brings together exceptional print quality, durability, and environmental consciousness, making it a versatile and sustainable solution for various printing needs.

Tips and Reminders When Buying Eco-Solvent Inks

When buying Eco-Solvent inks for your printing business, it’s essential to consider a few tips and reminders to ensure you get the best results and value for your investment:

  • Always prioritize quality over price. While cheaper Eco-Solvent inks may seem attractive, they might not offer the same level of performance, colour vibrancy, and durability as higher-quality options. Investing in reputable brands known for their Eco-Solvent ink technology can guarantee consistent and exceptional prints that meet industry standards.
  • Secondly, be mindful of ink compatibility with your printer model. Different printers have specific ink requirements, and using the wrong type of Eco-Solvent ink can lead to print quality issues and damage to your equipment. It’s crucial to check the compatibility of the ink with your printer before making a purchase.
  • Additionally, consider the environmental impact of the Eco-Solvent ink you choose. Look for inks with lower VOC content and eco-friendly certifications, as they contribute to reducing your business’s carbon footprint and align with your sustainability initiatives.
  • Most importantly, using inks other than from the equipment manufacturer or their required ink will also void your warranty, especially if it causes print-head damage.

By following these tips and reminders, you can confidently select the right Eco-Solvent inks that enhance the performance of your printing business while promoting environmental responsibility.

In conclusion, Eco-Solvent ink technology has emerged as a revolutionary solution in the printing industry, offering a perfect blend of exceptional print quality and environmental consciousness. Its low VOC content and eco-friendly characteristics make it an ideal choice for businesses seeking sustainable printing options without compromising performance. From producing vibrant outdoor banners and vehicle graphics to creating eye-catching wall murals and indoor signage, Eco-Solvent ink proves its versatility in a wide range of applications.

If you’re in need of reliable and eco-friendly printing consumables, look no further! PRINTFINISH is your trusted source for high-quality Eco-Solvent ink and other printing supplies. With a commitment to sustainability and superior performance, we offer a wide range of products that cater to your printing needs. Take the first step towards greener printing practices and exceptional results by choosing our premium Eco-Solvent inks and consumables. Explore our catalogue and experience the difference today! 

Posted on by Roland DGA Specialist
Tag: TrueVIS

Specialize in Print Customization – 5 Small Businesses You Can Start Today!

While there are many people trying to make money in online customization, there’s no reason why you can’t find your own path through the ecommerce crowds. We can point to hundreds of Roland DGA customers who have found online success in the customization market— often starting with a desktop device like a BN-20 printer/cutter or a VersaUV LEF-12i UV printer and building hugely profitable businesses by making smart business decisions.

Find Your Online Marketplace
Online customization is a growth market. According to statistics website, statista, US ecommerce sales grew 14.9% in 2019 and have continued to grow exponentially in 2020— despite the challenges that people faced in this year. It’s the reason why, right now, it would be a good time to start an online business during this upward curve. However, before you start investing in a new online business and choosing what products you want to print on, there’s three things, right off the bat, you should consider:

a. Have a solid plan on what products you want to customize 
Find what really interests you in the customization and personalization market and concentrate your efforts in those product areas. You may find that you’ve “spread yourself too thin” in to trying to serve too many markets at once— it’s often asking too much of yourself to manage a myriad of shopfronts and products all-at-once.

b. Keep focused on what marketplaces you want to sell in
Like any business, you’ll need to promote your products and so you’ll probably want to to invest in online ads. However, providing different designs to fit each different application and marketplace is going to be costly and inefficient. It’s preferable to concentrate your online ad spending in one niche area to avoid having to stretch your costs across many product interests.

c. You’ll need multiple machines if you want to offer customization in different markets
If you have a business plan that includes serving apparel, décor, art, merchandising, and accessory markets, you’ll need more than one Roland DG machine. While all Roland DG desktop devices are versatile and allow you to print on a range of applications, you’ll need to invest in multiple devices to fulfill different customization markets.

Instead of looking to try to do everything, you might consider just one or a few items to produce so that you can focus your skill and creativity on them, get really good at making them, and turn them over really quickly.  The following list of applications represent some specific customization markets you could specialize in.

5 Customization Markets to Specialize in

1 – Quick Print Accessories

Application Dog Apparel

There’s a huge market for accessory customization right now and there are a few major reasons why it’s a smart one to get into.

1. In comparison to custom tees and jerseys, while the final markup doesn’t tend to be massively different, the cost for products like socks, underpants, masks, scarves, bandanas is much lower from wholesale sites like S&S activewear, Alibaba, Amazon Business, Sinalite and other bulk order suppliers.

2. Right now, there’s still a huge market for products like custom masks and bandanas and that is unlikely to go away anytime soon. Maybe you choose one or a handful of these products to specialize in and build a business around them.

3. Once you start focusing on fewer markets, you’ll start to gain extensive knowledge of these markets, i.e., what designs are trending, where the best shopfronts are to sell your products, who your biggest competitors are in this field. This helps you streamline your thinking and gain condensed, potent knowledge in one area.

Recommended Desktop Technology for Quick Print Fabric Accessories

BT-12 Direct-to-Garment Desktop Printer

Print on cotton apparel, accessories and more, with this easy-to-use, versatile device

 

2 – Wall Décor 

Wallpaper is a product that people used to associate with old-fashioned decorating techniques where buckets of paste and a whole load of mess were required to install it. With the introduction of the peel-and-stick wallpaper, wallpaper is now big business with mess-free, easy installation, modern designs, and custom options now offered.

Owners of BN-20 printer/cutters or CAMM-1 GS-24 vinyl cutters have many wall graphic options available to them as either a custom décor service for personalizing family rooms in homes, or branded designs for businesses. You might also consider providing “off-the-shelf” products to sell in your online marketplaces— this could be as simple as oversized vinyl wall decals with fashionable designs and sayings or “roll-to-order” wallpaper designs that you can print on-demand.

The following facts explain why wall décor personalization is a smart market to get into right now:

1. The home improvement market in the US was worth 407 billion in 2019*— it’s a huge industry that keeps growing exponentially each year, despite fluctuations in the housing market

2. Wallpaper and wall coverings are really on-trend right now for creating accent walls and specific décor touches in homes

3. Sold by the roll, custom wallpaper is seen as a specialty décor item and can command a high premium

4. Wallpaper media is easily available and not an expensive, specialty media item— it’s price comparable to other adhesive vinyl products on the market.

Recommended Desktop Technology for Wall Décor

  • VersaSTUDIO BN-20 Desktop Printer/cutter – Print and cut vinyl, poster paper, heat transfer media and much more.
  • CAMM-1 GS-25 Desktop Vinyl Cutter –  Cut vinyl, film and heat transfer media with this affordable solution.

 

3 – Specialty T-shirts and Jerseys

 

It is inconsequential that so many people are printing and selling t-shirts, because t-shirts have not decreased one iota in popularity. In fact, according to the statistics site, statista, the t-shirt market that’s currently at 1.18 billion dollars is predicted to reach a value of 3.1 billion dollars by 2025. To break into this huge market, you might consider specializing in specific t-shirts and t-shirt designs— rather than trying to throw out a huge net to catch customers, it might be better to use the marketing equivalent of a line and a rod with your designs and sales strategy.

The line and rod could come in the form of specializing in t-shirt markets like bachelor and bachelorette t-shirts, team jerseys, holiday t-shirts, etc. These rely on photo and text personalization— the perfect applications for a VersaSTUDIO BT-12 desktop direct-to-garment printer or a VersaSTUDIO BN-20 desktop printer/cutter. To stand out in the marketplace you might also consider printing on just pocket t-shirts or just raglan t-shirts. Whatever you have to do to make your shopfront stand out from the crowd while making it more straightforward and focused than your competitors.  A big problem with online t-shirt shopfronts is how chaotic and distracting they often are, containing many different designs that all trying to vie for different markets. It’s smart to be more customer and market focused.

According to popular t-shirt shopfronts Bonfire and Etsy, here is a top 10 shortlist of some of the most popular apparel categories to consider concentrating your efforts on:

1. Animal portraits
2. Inspirational sayings and words in handwritten fonts
3. Retro typography
4. Pop culture quotes, characters, and movie tie-in’s (note: there will likely be issues of copyright infringement if using these sources without permission)
5. Religious message designs
6. Mountains and outdoor themed designs
7. 90’s retro vibe designs
8. Pocket print shirts
9. Funny/ironic messages and quotes
10. Band t-shirts (note: there will likely be issues of copyright infringement if using these sources without permission)

 

Recommended Desktop Technology for T-Shirts

  • VersaSTUDIO BN-20 Desktop Printer/cutter – Print and cut vinyl, poster paper, heat transfer media and much more.
  • BT-12 Direct-to-Garment Desktop Printer –  Print on cotton apparel, accessories and more, with this easy-to-use, versatile device.

 

4 – Phone Cases, Pop-ups and Electronics

In spite of the electronic market being subject to rapid changes in technology, there are some applications within it that remain constant. The following items are ones that you might consider specializing in.

One of the biggest customization markets on the internet, personalized electronic accessory printing is an entire industry within itself.  With this in mind, it would likely benefit you to concentrate on selected applications and create your own personalization niche within this market. With technology like the VersaUV 12i desktop flatbed printer, you have everything you need to personalize plastic, silicone, leather, and polycarbonate accessories— common materials used in electronic accessory production.

One thing to be aware of however, is that the electronic accessory market is an ever-changing one that’s in constant flux, making many accessories obsolete very quickly.  The following list amalgamated from buzzfeed, etsy and other online sources outlines some of the trending electronic accessories to consider personalizing and creating a niche market for yourself while they’re still en vogue:

1. Bluetooth speakers and home pods
2. Electronic (smart) doorbell covers
3. Roombas and robot vacs
4. Pocket photo printers
5. Echo frames
6. Phone sanitizer and charger
7. VR headsets
8. Electronic beer dispensers
9. Drones and drone cases
10. Soundbars

Recommended Desktop Technology for Electronic Accessories

  • VersaUV 12i Desktop Flatbed Printer – Print directly onto electronics, giftware, souvenirs, and merchandise with this product personalization solution.
  • VersaUV LEF2-300 Flatbed Printer – Customize small and medium-sized items on-demand by adding corporate branding and stunning graphics – from a single object to a short production run.

 

5 – Photo Printing

And while there’s a mountain of online and offline companies who put photos on canvas, there’s world of possible applications to consider for adding photos and artwork too and building a successful business by specializing in one or more of these products. Many owners of VersaUV flatbed printers and other Roland DG devices have forged success in the photo-personalization market and almost all of them have gravitated to one or more products to specialize in.

The following list outlines some business profiles of people who create photo personalized products to make the optimum use of their business:

  1. Photographers who have extended their wedding and event photography services— upselling customers with photos on memento products
  2. Pet store owners and pet sites who put pet pictures on pet apparel, souvenirs and giftware
  3. Businesses in the décor, interior design and craft markets who are making home furnishings, décor pieces, and wall art a more individually personalized experience
  4. Jewelers and Jewelry suppliers who are offering an added photo personalization service to add extra value to jewelry and keepsake items
  5. Souvenir and giftware suppliers who are including the additional option of photo personalization to make inexpensive products into high-value ones

Recommended Desktop Technology for Photo Printing

  • BT-12 Direct-to-Garment Desktop Printer –  Print on cotton apparel, accessories and more, with this easy-to-use, versatile device.
  • VersaUV 12i Desktop Flatbed Printer – Print directly onto electronics, giftware, souvenirs, and merchandise with this product personalization solution.

 

As well as providing multiple desktop printing solutions for small businesses and home-based business startups, Roland DGA has a huge range of large format printers, laser engravers, 3D milling machines and more technology to help you start and succeed in graphics and product personalization markets.

 

Source/Content provided by Roland DGA
rolanddga.com/blog

Posted on by Roland DGA Specialist
Tag: TrueVIS

TrueVIS: Time for Maintenance

Every Roland DG TrueVIS printer has a unique display warning message system that tells you when it’s time to perform maintenance and replace consumable parts, like head wipers, etc.

When you receive a display message on your TrueVIS printer saying, “Time for Maintenance,” and you bypass this manual cleaning process by hitting the enter key, your printer remembers this. If you continue to bypass this message, your printer will do longer and more frequent internal automatic print head cleanings to compensate for the lack of manual cleanings, using more ink in the process and costing you money. In addition, ignoring the Time for Maintenance messages can also result in clogged print head nozzles and poor quality prints.

With this in mind, Roland DGA recommends following all on-screen displays regarding maintenance. Heeding these important reminders is crucial when it comes to ensuring optimal inkjet performance and customer-pleasing output.

 

Source/Content provided by: Roland DGA

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